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Form #901Advertiser and Advertising Agency Contract
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Submissions to this site, including any legal or business forms, posts, responses
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ADVERTISER
AND ADVERTISING AGENCY CONTRACT
Contract for advertising services
made on _______________________(Month & Day), _______ (Year) between
________________________________________ Advertiser (Include Address) referred
to as client, and ___________________________________ advertising agency
__________ a corporation existing under the laws of the state of
_____________________ and located in ____________________________________
___________________________________________________
(Address) to as agency.
SECTION ONE
APPOINTMENT OF AGENCY
Client hires agency, and agency
agrees to serve as ______________________________ (the exclusive advertising
agency of client or client‘s advertising agency in connection
with the sale of
_____________________________ client’s product or service as
provided in this contract).
SECTION TWO
AGENCY INDEPENDENT CONTRACTOR
Agency shall act at all times during
the term of this contract as independent contractor.
Nothing contained in this contract
shall be construed to create the relation of principal
and agent or employer and employee,
between client and agency.
SECTION THREE
PARTIES NOT TO DEAL WITH COMPETITORS
During the term of this contract,
agency shall not serve as advertising agency in connection with any product
directly competitive with the product or products that agency is advertising
for client, without first obtaining client‘s written consent, nor shall client
engage any other advertising agency to advertise ____________________ client’s
(Product or Service) without first obtaining agency’s written consent.
SECTION FOUR
FEES AND SERVICES
(a) Agency market research, consumer
investigations and trade investigations made for the purpose of assisting
agency in planning advertising for client shall be made at agency’s expense.
Such investigations and research as may be made pursuant to this agreement to
secure information for client‘s own use shall be paid for by client, at cost to
agency plus a __________ percent service charge.
(b) Agency shall receive a
commission of __________ percent of the published rates of owners of media on
all space in media purchased by agency for client, except that agency’s
commission on outdoor advertising space shall be __________ percent of such
purchase price. Agency shall deduct this commission from the published rate
for any such space, and shall pay the net sum after this deduction to the owner
of the medium in which the space was purchased.
(c) Non-commissionable items
purchased by agency on client’s authorization, such as finished art,
comprehensive layouts, type composition, talent musical works radio photostats,
engravings, printing type setting, preparation of mechanical and television
programs, literary, dramatic, and, records and exhibits, shall be billed to
client at agency’s cost plus a __________ percent service charge.
(d) Should
client desire agency to perform special services involving no commissions to
agency from owners of media, such as direct mail advertising, speech writing
and
publicity and public relations work,
agency and client shall, before such services are performed, mutually agree in
writing on agency‘s compensation therefor on a straight-time basis.
SECTION FIVE
BILLING AND PAYMENT
Bills for services rendered pursuant
to Section Four (b) shall be mailed to client on the ___________________ day of
the month in which any such services are performed, and shall be due and
payable on _____________________ (Due Date)
If client shall pay any bill for
space in media on or before the due date, so as to enable agency to obtain any
cash discount offered by owners of such media, agency shall credit client with
the full amount of this discount.
SECTION SIX
CLIENT APPROVAL OF WORK AND
EXPENDITURES
Agency shall prepare and submit for
client’s approval advertising campaign plans, together with estimates of their
cost.
All scripts, advertising copy and
layouts, story boards and other materials prepared by agency pursuant to an
advertising campaign plan that has been approved by client, shall be submitted
to client‘s attorney for the attorney’s approval. Client‘s attorney has the
right, in the attorney’s discretion, to withhold approval of any advertising
matters submitted by agency that, in the attorney‘s opinion, may violate any
regulation or ruling of the Federal Trade Commission.
Agency shall not, without client’s written
prior approval, incur any expenses or enter into any obligations for which
client may be held morally or legally responsible, except in emergency
situations where such action is, in agency’s opinion, necessary to safeguard
client’s interests.
SECTION SEVEN
AGENCY NOT RESPONSIBLE FOR DEFAULTS
OF OTHERS
Agency shall not be liable to client
by reason of the defaults of suppliers of materials and services, owners of
media or other persons not the agents or employees of agency.
SECTION EIGHT
TERM OF CONTRACT; TERMINATION
The term of this contract shall begin
on this day of _____________________ (Month & Day), __________ (Year), and
shall continue __________________________ for _____________________ months
thereafter until ________________________ (Date), or until terminated by
___________________ days written notice given by either party to this contract.
SECTION NINE
RIGHTS ON TERMINATION
All services performed and materials
prepared by agency during the _____________ days prior to termination of this
contract shall be billed to client as provided in Sections Four and Five,
except that final bills shall be rendered by agency within ___________ days
after termination, and shall be due and payable by client __________________
days after the date thereof.
Agency shall deliver to client all
papers and other materials related to the work performed under this agreement
on termination thereof __________ (except that agency reserves the right to
retain any creative materials solely developed by agency that are not related
in their entirety to the work performed by agency under this agreement).
Client shall assume liability for any
contracts made by the agency that cannot be canceled in accordance with the
terms of this contract on client’s behalf prior to termination.
Except as specifically set forth in
this section, all the rights and liabilities of the parties arising out of this
contract shall cease on the date of termination of this contract.
In witness whereof, the parties have
executed this agreement at ___________________ (Designate Place of Execution)
the day and year first above written.
______________________________ __________________
Signature of Client Date
______________________________ __________________
Signature of Client Date
______________________________ __________________
Signature of Agency Representative Date
_____________________________ __________________
Signature of Agency Representative Date
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regading how we deal with your email. We pledge that we will:
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Submissions to this site, including any legal or business forms, posts, responses
to questions or other communications by contributors are not intended as and should
not be construed as legal advice. You are strongly encouraged to consult competent
legal council before engaging in any action based upon content contained on this
site.
These downloadable forms are only for personal use. Retransmission, redistribution,
or any other commercial use is prohibited. This includes reposting forms from this
site to another site offering free legal or other document forms for download.
Please note that the donator may have included different usage terms regarding this
form, and you agree to abide by these terms. It is highly recommended that you have
a licensed attorney review any legal documents for which you are searching in order
to make sure that your needs are being properly and completely satisfied.
Your use of this site constitutes your acceptance of our terms of use and your agreement
to hold this site, its officers, employees and any contributors to this site harmless
for any damage you might incur from your use of any submissions contained on this
site. If you do not agree to the above terms, please do not proceed.
These forms are provided to assist business owners and others in understanding important
points to consider in different transactions. They are offered with the understanding
that no legal advice, accounting, or other professional service is being offered
by these documents or on this website. Laws vary in the different states. Agreements
acceptable in one state may not be enforced the same way under the laws of another
state. Also, agreements should relate specifically to the particular facts of each
situation. Therefore, it is important to consult legal counsel whenever utilizing
these forms. The Forms are not a substitute for legal advice YourFreeLegalForms.com
is not engaged in recommending or referring members on the site or making claims
about the competence, character or qualifications of its participating members.
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Keywords: Advertiser, Advertising, Agency, Contract, Legal Forms
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