The objective of this report is to analyze various aspects of the website www.yourfreelegalforms.com in terms of search engine optimization and placement. This includes analyzing website obstacles that might prevent www.yourfreelegalforms.com from achieving optimal website categorization and indexing on the leading search engines.

This document is intended for the following audiences:

1.   Primary Client Contact

2.   Development Department

3.   Webmaster

Importance of SEO for a website:

Your website is your "presentation" to the world; it is your personal billboard. If you are running a business then you need to advertise your business / place your "billboard" so that it is visible to the Internet community.

There are 2 ways to promote (advertise) your site on the internet:

1.   Through organic search engines listing.

2.   By Search engine marketing campaign.

SEO takes care of your organic search engines listing.

Some internet statistics:

·     85% of traffic/visitors are coming from top 3 search engines: Google, Yahoo & MSN!

·     About 75% of visitors are coming from the first 10 listings in the search engines results (page 1).

·     Less than 20% of visitors are coming from the second 10 listings in the search engines results (page 2).

·     Less than 5% of visitors are coming from the first 10 listings in the search engines results (page 3).

·     The rest little percentage is coming from listings beyond 30.

For a search engine to recognize the value and relevance of a page, it must receive help from the creator of that page. Properly optimizing your pages to make them “search engine friendly” can greatly increase your search engine rankings, traffic levels, and potential earnings from your website… And that’s the importance of SEO.

So if you are running a business and wish to be visible to potential customers - you must be on the main street (page 1 of the search engines results), or the second lane (page 2 of the search engines results) at least! And this will only be done by a SEO.

This section analyses the current level of optimization on www.yourfreelegalforms.com and identifies issues that decrease the effectiveness of the site on search engines. All possible pages were selected to be analyzed in detail. The findings and recommendations are applicable to all similar pages since they are all identical in structure, layout & functionality.

Several website elements were considered in the analysis. The main elements are listed below:

Title Tags: The Title is the most heavily weighed element on a web page because search engines primarily use the keywords found in the Title tag to index it. Titles tags for a well-optimized webpage are typically 60-80 characters in length containing keywords in order of importance as applicable to the page.

Meta Description:  The Meta description is also an important element, but not as heavily weighed as the title. Search engines may present the content of this tag as a result of a search query and use it to determine the theme of the page. The Meta descriptions should

typically be a sentence or two (about 160-180 characters long) containing high impact keywords and keyword phrases, unique to each web page targeted for optimization.

Meta Keywords: Although the Meta keywords are not given as much prominence as in the past, they are still used by smaller search engines to determine the theme of the page and index it.

URL: Url’s also plays an important role in Optimization. Here we have to target to create static URL’s as much as possible.

Page Architecture: In SEO point of View Page architecture means we arrange the page element in such a manner that Search engine will read important section first then other sections.

Links Visibility: Links present in the page should be clearly visible to search engine spider as well as visitor.

Images & Alt Text: All images on the page can be used to boost keyword density and link relevancy by adding keyword rich alt text, and same add title attribute on the entire text link.

Search engines consider the use of different website pages with same content to be a blackhat technique and can result in the banning of some or all of the pages from the search engine.

There are many pages some are below

http://yourfreelegalforms.com/article_22/The-truth-about-NDAs.html

http://www.yourfreelegalforms.com/article_22/The-truth-about-NDAs.html

Robots.txt

There is no Robots.txt file contain in the site. This is very useful as search engine point of view, Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit.

One of the most important factors in SEO is the link architecture. Every major search engine uses a form of link analysis when determining the relevancy of a web page for appropriate ranking in search engine results. Links to a webpage are like votes and are considered as direct indicators of the popularity of a webpage.

External links refer to other websites linking to www.yourfreelegalforms.com. The number of quality incoming links increases the ranking of a website, and is an essential element of search engine optimization.  The following table indicates the number of verifiable external links to www.yourfreelegalforms.com that are currently revealed by major search engines.

Back links from .edu, .gov and .org domains are weighted higher by search engines as compared to .com or .net websites. Hence it’s recommended to get as many back links as possible from high quality .gov, .org and .edu sites.

It is recommended to get as many back links as possible with optimized link text. The following methods are commonly used to obtain links:

·     Obtain links from other website.

·     Request links from local websites that offer similar, but not directly competing products/services.

·     Request links from business affiliates.

·     Request links from informational sites, educations institutions or business related directories.

·     Publish optimized articles & press releases or manage blogs.

Other means of getting high quality links is through free and paid directories on the Internet. Directories are important because they provide feeds to search engine databases.  For example, listing your website in DMOZ.org will enable your site to be included into many exclusive search engines directories such as AOL, Lycos, Netscape, AskJeeves, Inktomi, Teoma and HotBot.

www.yourfreelegalforms.com is currently listed on the major directories below:

Listing present in top directories

Search engines will drop a website from their index if they discover a website is participating in a link popularity program through “Link Farms” or “Free for All” linking. No links were found to www.yourfreelegalforms.com that could be deemed harmful.

It is important to ensure there are no broken links or missing images within the website.  The engines view websites with consistently broken web pages, images, or navigation links as neglected websites.  These will not be “crawled” by the engines frequently, and are not deemed important.

Page Visibility

The following table indicates the number of web pages of www.yourfreelegalforms.com that are currently indexed by major search engines.

Most pages are well indexed on Google & Yahoo but a few internal dynamic were not found to be indexed In Msn. 

One of the most effective methods to improve page visibility & internal linking is thru a sitemap. Currently www.yourfreelegalforms.com has HTML site maps. But there is no XML sitemap available; more links will be placed to improve page visibility.

Apart from XML & HTML there is another useful sitemap named ror.xml which is an exciting new sitemap tool that uses XML feeds to describe your website. These sitemaps are structured feeds that enable search engines to complement text search with structured information to better interpret the meaning of your site. With a ROR sitemap, search engines can better understand your products, services, images, newsletters, articles, podcasts, and anything else that you want to describe.